Pengaruh Citra Merek, Harga, Dan Kualitas Produk Indomie Melalui Kepuasan Konsumen Sebagai Variabel Intervening Terhadap Loyalitas Pelanggan


 Instant Noodle is a food product that practical and much-loved by all people. Therefore, companies need to analyze consumer behavior towards the pattern of purchasing their products. This study aims determine effect brand image, price, quality Indomie products through satisfaction as an intervening variable on customer loyalty. The number samples 100 respondents. data analysis technique used was path with help SPSS 25.0 program. Sobel test results show there influence between image loyalty variable, price variable. because value t count greater than table.
 Keywords: Brand Image, Price, Product Quality, Consumer Satisfaction, Customer Loyalty